I believe Tesco: “Fresh & Easy” Supermarkets will be successful. The Fresh & Easy name signals the two things it wants shoppers to think of it for: freshness and convenience (Horovitz, 2007). Tesco constantly re-enforces this message on the Fresh & Easy Homepage; people want fresh and healthy food choices; they want things to be easy, Tesco provided just that with its line of supermarkets. […]

Introduction: This assignment is based on the concept of Organization change and it will discuss around various concept of change within an organization. It is based on the selection of an organization that has undergone through a change and in which people has adopted or resist the strategies of change. Aims and Objectives: This assignment will be comprise of the below mentioned objectives that will […]

Privacy Policy of Sainsbury’s ; Tesco Tesco.com and Sainsburys.co.uk are two online sites that provide a variety of online shopping options, from groceries to insurance services. Because their transactions involve asking clients for personal information, it is important that these stores could convince clients regarding the safety and privacy of the sites. Basically, Sainsbury’s has a longer privacy policy compared to Tesco.  Although both set […]

Tesco like any other company has aims and objectives that they create and try to meet within a set time. Operating on such a large scale requires a clear path for overall success and to sustain market position, therefore Tesco obviously takes setting aims and objectives as a serious task. Clearly Tesco has been successful and I believe this has been through setting ‘SMART’ objectives […]

Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political, Economic, Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths […]

A comparison of the performance of Tesco Plc and Sainsbury Plc, both listed on the London Stock Exchange Introduction: This report will compare Tesco Plc and Sainsbury Plc, paying close attention to selected ratios for comparison. The ratios have been chosen to show profitability, efficiency and liquidity of both companies over a three-year period. Both companies operate in the UK grocery sector, with both classed […]

1. 5(+1) Porter‘s forces. | |The threat of substitutes | | |Food retail industry at first seems easy to substitute, but in truth the large markets are the ones who state the prices in the market, | | |thus for such large chains like Tesco the threat of substitutes is low as due to high demand it manages to offer high quality products at | […]

Tesco, one of the giant retailers in the UK has 2291 stores around the world and employs 296,000 people. Tesco plc group sales excluding VAT increased by 11. 3% to  26337m. Therefore, it may seem Tesco performance was good but we will discuss in this report in details about Tesco’s profitability over the last 5 years by benchmarking it against its one of major competitors […]

1.      About the Companies 1.2  Marks and Spencer (M&S) Marks and Spencer (M&S) is one of the leading retailers in the United Kingdom dealing mainly in clothing, home products and food items. M&S employs around 75,000 people in 895 stores around the world.  Over 21 million people in aggregate from across the world visit M&S stores each week. M&S is the number one provider of […]