Tesco Fresh and Easy
I believe Tesco: “Fresh & Easy” Supermarkets will be successful. The Fresh & Easy name signals the two things it wants shoppers to think of it for: freshness and convenience (Horovitz, 2007). Tesco constantly re-enforces this message on the Fresh & Easy Homepage; people want fresh and healthy food choices; they want things to be easy, Tesco provided just that with its line of supermarkets. […]
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