Fast Food

Fast Food Should Not Be Sold in Schools

Byamba Mr. Cahill ENG 101 STLCC 11 October 2012 Fast food should not be sold in schools Fast food is a breakfast, lunch or dinner choice for many people on a daily basis. It is used as an option to save time, or to satisfy taste and portions. But, what about the health consequences? People know that fast food is not synonymous with healthy living, but many forget this thought process when they are at the counter. Unfortunately, eating fast food on a daily basis does have an adverse effect on children’s health, such as obesity and lack of nutrients.
Therefore, fast food should not be sold in schools. Obesity surpasses smoking in healthcare costs and impact on chronic illness and is on the rise in every country in the world. It is spurred on by thousands of years of evolution that have crafted humans into beings that seek out sugar, fat and calories and is caused by a toxic food environment that offers up food as never before. The most startling victims are children. The food industry is granted free and free access to children.
Every day, one-third of American children and youth eat fast food, and it contributes to close to one-fifth of their entire diets, according to research reported by the Robert Wood Johnson Foundation website. An article in Rolling Stone magazine states that 96 % of U. S. schoolchildren can identify Ronald McDonald; topped only by Santa Claus who is more widely recognized. This familiarity represents just how ingrained fast food is in the U. S. psyche. Early concern about childhood obesity centered on its role in the predicting adult obesity and hence adult diseases.

The author of a book “Food fight” said seventy percent of obese children become obese adult; obesity in children is related to risk for disease as much as fifty years later. He also mentions that clustering of risk factors for heart disease known as insulin resistance syndrome, now identified in children as young as five years old. Children may be at risk for high blood pressure when eating salty junk food such as potato chips, French fries, pretzels, pizza and burritos. Junk food can lead to nutritional deficiencies when children eat it.
Fast-food menus are big on too much protein, fat, sodium and sugar, which displace many of the beneficial nutrients that children need for health every day, including fiber. Dietary fiber is found in fruits, vegetables and grains, with only small amounts retained in refined grains, or white rice and white flour. Burgers, sandwiches, and breading for fried food incorporate refined white flour buns, rolls and bread crumbs. French-fried potatoes provide adequate fiber but too much fat and sodium. Common vegetable ingredients such as tomatoes and onions represent the low end of the fiber scale.
Low fiber intake is linked with greater incidence of cancer, heart disease and constipation. In one sentence, eating fast food meals regularly may mean that you fail to meet your body’s requirement of eating 2 to 2 1/2 cups of fruits and vegetables and 3 cups of dairy. Vegetables and fruits give you vitamins and minerals, while dairy provides you with calcium and protein. Some people think that there is nothing wrong with selling fast food in schools. They say it is convenient, cheap and tasty.
Convenience foods, or foods that require no preparation or traditional cooking by busy mothers trying to juggle a full time job with looking after a family are equally as unhealthy and unwholesome as the burgers and pizzas you get from fast food outlets. Foods that are processed and made into what can best be described as ready meals often contain few in any nutritional ingredients. They are bulked out with pasta, breadcrumbs, corn flour, processed potato, processed egg and milk products as well as hydrogenated vegetable oil, saturated fats, gums, sugar substitutes etc. and then made to taste good by the addition of herbs and spices, salt, monosodium glutamate and sugars. They also contain artificial colours and preservatives as well as some artificial flavorings just to complete the unhealthy package. Some people may think the dollar menu is cheap, but it isn’t cheaper to eat highly processed food: a typical order for a family of four, for example, two Big Macs, a cheeseburger, six chicken McNuggets, two medium and two small fries, and two medium and two small sodas — costs about $28 at the McDonald’s.
People can serve a roasted chicken with vegetables along with a simple salad and milk for about $14, and feed four people. If that’s too much money, substitute a meal of rice and canned beans with bacon, green peppers and onions; it’s easily enough for four people and costs about $9. In addition, eating fast food causes to increase obesity which leads to cost lots of money. Overweight individuals have 36 percent higher inpatient and outpatient and 77 percent higher medication costs. Food Fight, p45) It increases risk for many serious diseases, can be disabling, and has a very negative impact on the quality of person’s life. Also, fast food is a waste of money because you are buying a lot of calories, fat and sodium but getting very little nutrition in return. Apparently some people get addicted to the taste of popular fast food because it contains just the right mixture of fat, sugar and salt to set off the pleasure chemicals in the brain.
Experiments carried out on lab rats showed that when they were fed a diet that consisted of 25% sugar and then the sugar is removed, the rats become anxious, their teeth start to chatter and they suffer with the shakes – not unlike people going through a nicotine or morphine withdrawal. (The New York Times, 2011)The researchers also noticed long lasting changes in brain chemistry of rats fed with foods that had a combination of sweet, salt and fat in, which led them to conclude that there was a possibility that people too could see brain changes and become physically addicted to eating fast food.
Another article on The Washington Post states that: “Highly palatable” foods — those containing fat, sugar and salt — stimulate the brain to release dopamine, the neurotransmitter associated with the pleasure center, he found. In time, the brain gets wired so that dopamine pathways light up at the mere suggestion of the food, such as driving past a fast-food restaurant, and the urge to eat the food grows insistent.
Once the food is eaten, the brain releases opioids, which bring emotional relief. Together, dopamine and opioids create a pathway that can activate every time a person is reminded about the particular food. This happens regardless of whether the person is hungry. (The Washington Post, April 27, 2009) Eating fast food once in a while, that is once or twice a month won’t matter at all, but having a habit of eating this kind of food can lead to serious consequences.
The absence of healthy food alternatives is one of the factors leading to an alarming increase in childhood obesity rates across the United States. Schools would like to protect children instead must sell soft drinks and snack foods to function. For example, the cafeterias in the schools should offer to school children less bacon and more broccoli, fewer hot dogs and more whole grains, less ice cream and more fruits, less sodas and more water. This does not imply that children should never touch bacon, hot dogs, sodas, or ice cream, ut rather that changing the balance of some foods relative to others is a means of improving America’s health. Today, nearly one-third of children and teens are overweight or obese. Growing evidence suggests that strong, far-reaching changes—those that make healthy foods available in schools are working to reduce childhood obesity rates. Asking children to avoid fast food is like asking them to save money for retirement. Instead, we can balance it by limiting fast food consumption in schools.

Fast Food

Fast Foods vs. Home Made Foods

These days, most people prefer fast food rather than home-made food. People are alike in needing food in order to survive, but they differ in choosing the kind of food they’re having. Fast food and home-made food have considerable dissimilarities in preparation time, convenience, and quality. Despite the health risks that come with fast food consumption, people continue to eat it because many people have no time to select and prepare food at home. However, fast food need not be as unhealthy as its reputation. One advantage of home-made meals over fast food is its cheaper cost.
However, because you also spend on seasoning, condiments and gas and electricity whenever you cook at home, the cost difference is quite possibly not as large as many believe. In addition, home-made meals generally take more time to prepare and require you to have cooking skills. On the other hand, the taste of home-made meals is generally better, because you are able to select fresh ingredients. You are also able to ensure the ingredients that go into your food are clean and free of contaminants. Nowadays, fast food attracts people more than home-made food does. It’s known as the food that you don’t have to prepare.
Fast food is more common because people are always busy, and in a hurry, so they head towards fast food restaurants to save their time. For example, if a worker works for a long time and doesn’t have enough time to cook a meal, (he/she) will definitely consume a fast food meal. Fast food is also common because it’s convenient and people can find fast food restaurants in all places. In conclusion, both fast food and home-made food have significant divergence in preparation time, convenience and quality. Fast food might be better in saving time and being more convenient, while home-made food might be better in quality.

Fast Food

Marketing plan fast food

For information So Paulo is one of the biggest cities in the world with and estimated population of 11 million residents. Chronic Tacos priority is open um restaurant in a busy Mall and Street Stores with looking for a different Marketing target. Looking by this marketing plan national and international investors can understand why is able to invest in the Brazilian marketing. The objectives of the franchise is create a presence of a Mexican food in Brazil being the first in fast food style. Establish market share among fast food chains and to expand nationwide.
Focus on quality, low price, and excellent customer service are the ingredients that made us a successful of sales and combine with a huge market in So Paulo it will be one step for the future success of the company. Description of Product / Service. Chronic Tacos is a fast food Mexican restaurant which born in 2002, New Port Beach, California. The idea is serve a made-to-order Mexican food, with all fresh ingredients and full of flavor mixing with a sporting environment, serving beer, wine, pool tables, DC and huge TV’s. Basically the customers are adults under thirties at night and all GE during day time.
After three years in 2005 after successful sales in New Port Beach, they open a second restaurant in Huntington Beach, California, famous for surfboard and young adults. In 2006 the first franchise opened in San Clement. After eleven years, Chronic Tacos has more than 30 locations in USA and count with 4 locations in Vancouver, Canada. Basically the service and product serve are related with a Texas-Mexican food such as Tacos, Burritos, Quadrilles, Tattoos and Flaunts, Tortes, Salads, Nachos, pop, beer, wine and specials drinks.

The restaurants serving woo options of rice, white lime and Spanish rice, three kinds of beans, black, brown and refried Beans. For meats they call by proteins and they are: Carne SCADA – Grilled Beef Pool Soda – Grilled Chicken Ocarinas – Slow Cooked Pork AY Pastor – Sweet and Spicy Pork Shrimps – Grilled or Beer Battered Fish – Grilled or Beer Battered The cold bar is served always fresh as hot bar and is included for the customer order: cheese, onions, cilantro, limes, guacamole, fresh salsa, spicy and medium salsa, lettuce, cabbage, sour cream, spicy mayonnaise and Jalapeños.
All the plates are done by the ideas of the customer. 2. Features and Benefits to the customer. The great benefit of Chronic Tacos is always serving a fast, fresh and homemade food. Cheap and a delicious meal It can attract customers at lunch time who wants a quickly and health food. Night customers can enjoy premium beers and share plates before or after going to night club. Street stores can provide DC to give a aspect of pub and change De environment and atmosphere Catering services is also available. 3. Proprietary Issues. Chronic Tacos will be the unique TEX-mix fast food in So Paulo.
Everything on cold bar is included. Fresh and made upon order. Generous servings Serving Beer Open for Breakfast, Lunch and Dinner. Restaurant and bar on Street Stores. Source: Bloomfield, 2010. Source: Futurology, 2010. 4. Modifications needed. Amah for recipes with fish. It is typical in north pacific but really expensive fish in Brazil (South Atlantic) and the most commonly used in So Paulo is the dogfish. Ingredients as Tomlinson and Spices Must to be imported at first time to make sure the same taste it will be the same if you buy in California.
Rationale for Selection of Country and / or Market. 1 . Describe the Target Market for the company and product. Chronic Tacos has focus in customers at lunch time and dinner, especially customers from night clubs, in So Paulo, Brazil the target market it must to be the same customers, day time (shop mall) Family and night time (street restaurant) for young adults that can enjoy good food and music (hip-hop, electronic music). The Franchise has focus in give to the customer’s good quality of food in a low price.
In shop mall the intent is to meet all the social classes, but in street stores at night intend to looking for young adults, median and high classes who want spending money in alcoholic beverage. 2. Why is this appropriate market for the company and product. So Paulo is the biggest city in Brazil with 11,8 million residents and the urban area has 19,8 million of population that represent 10% of population of Brazil. 2 Continuing with data So Paulo has more than fifty five center mall, and has the largest hub of shopping centers in the country.
Brazil has a total of 609 shopping centers with a total in sales of R$ 114 billion (2012)3 . The average monthly rate in 2012 was 472 million people. Reasons why people go to shopping centers in Brazil: By Age Visit 17-24 25-34 35-44 45-54 55 Buy 37% 8% Ride Leisure 4% 5% 3% 2% Services 7% source: ALOHAS 2012. The night life in So Paulo is also a big market and it has a total of 15,000 bars and Pub, 13,000 restaurants and 2,000 night club which can be sold alcoholic beverage 24 hours a day. Usually night life in So Paulo starts to cool down at 5:00 am.
Franchise is a typical way for North American companies expand their markets and widely used by fast food and restaurant chains. According with Trade Start (2013) there is two concerns about operate a franchise abroad. The business model must be unique or different with a strong brand already agonize in the home country. Chronic Tacos working with the franchise system since 2006 with successful of sales in all outlet. Between 2004 and 2011 the number of Brazilian traveling to US increase 292%, from 385,000 to 1,508,000 and the top cities are Miami, New York, Los Angles and Lass Vegas. The people in Brazil are addict to the American culture, in cloths and food. Legal/Political/Cultural Impact The franchise will work under the foreign country law and in this case So Paulo, Brazil. Chronic Tacos must register the name in So Paulo, this register is one security to protect the trade mark and brand. The franchise must to get license from Health Inspection for operate legally. It must to respect the time of work hours of each employee by labor laws. There are specific laws for people who work at night and weekends earning extra wages.
Brazil is a democracy that contributes for the growth of the companies with government rules and regulations. It was not possible to find cases of nationalization of companies by Brazilian government. Companies do not need be afraid of appropriation by the government. One problem that affects companies and the population is the high tax that everyone has to pay to the government. At least seven kinds of tax must to be paid, as four federal tax and state and city tax, import and income tax. All this tax can reduce drastically the profit of the companies.
Rice, beans, beef, chicken and sea foods are present in the Brazilian diet. Brazil is a country with a society that absorbs the North America Culture as we can see, Burger King, Mac Dona’s, Nikkei, Pizza Hut, Subway are example of success sales in So Paulo, Brazil. Brazilian are friendly and they are always willing to try new flavors and especially new environments. The People in So Paulo don’t have too much time and a fast food is the first option for save money and time. After work it is really common “happy hours” with the co-workers and customers try to find new places with good food, nice music and drinks.
Brazilian passions are: Soccer, Women and Beer. Pricing / Promotion Mechanisms. 1. Product. Chronic Tacos will introduce in Brazilian marketing different kinds of Mexican dishes with modification by American Culture specifically California. Pops and alcoholic drinks will be available on both type of stores and serving beer at shop malls stores and beer and sophisticated drinks at street stores. For promoting the dishes it will offered to the customers. The company has emphasis on extreme sports.