External link to Coca Cola’s Water Neutrality Initiative

Coca Cola’s Water Neutrality Initiative

Coca-Cola’s Water Neutrality Initiative 1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in […]

External link to Coca Cola in India

Coca Cola in India

Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the […]

External link to What Should Coca Cola Have Done?

What Should Coca Cola Have Done?

What should have occurred? What should occur in future situations? It would be a logical inference to suggest that Coca-Cola’s decision to change its formula and market “New Coke” to the American population was nothing short of a complete failure. “On 23 April 1985 New Coke was introduced and a few days later the production of original Coke was stopped. This joint decision has since […]

External link to Case 1-3 the Coca Cola Co

Case 1-3 the Coca Cola Co

Coca-Cola is an iconic symbol of Americana that has deep roots in our society and a presence throughout the globe. The brand has permeated into clothing, household items, electronics and more, with brand recognition and customer loyalty rivaled by none. Throughout its history until the late 1990s the Coca Cola Company, based in Atlanta, Georgia, has put all its eggs into the carbonated beverage basket. […]

External link to Coca Cola External Environmental Factors

Coca Cola External Environmental Factors

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these […]

External link to Pest Analysis of Coca Cola

Pest Analysis of Coca Cola

PEST Analysis The PEST Analysis identifies changes in the market caused by: Political , Economical, Social and Technological factors. Political Analysis and Factors: Those Non- Alcoholic Beverages like; Coca-Cola, are within the food category, under the FDA (Food and Drug Administration). The government has control over the manufacturing procedure of these products in terms of regulations. Companies who fail to meet the standards of law, […]

External link to Coca Cola Advertising

Coca Cola Advertising

Strengths 1. The best global brand in the world in terms of value. According to Interbrand, The Coca Cola Company is the most valued ($77,839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion […]

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