Digital photography revolution in China and India

Kodak stopped marketing film cameras in the developed countries since the advent of the digital cameras. The film-based cameras are now being developed and marketed for countries like China and India that still has great market potential for this segment. With many people in these countries unable to spend much on digital cameras, the traditional camera still holds value to the consumers. Digital cameras in these countries are labeled as luxury items and only a few high tech savvy people with high disposable income own one.
In light of these facts Kodak sees a potential market for its traditional film cameras in these countries. But with growing economic progress and increasing wealth among the people this may be short lived. It may take a few years before the film cameras are declared outdated and redundant in these countries too. The emergence and growth of IT companies and rising awareness to new trends the consumers will very soon shift to higher-end technological products. Shift to digital printing systems
Companies like Sony, Hewlett Packard have entered the photo industry and revolutionized the market dynamics with digital cameras and printers. Kodak had to undergo rapid transformation from providing consumer based photo products to digital printing and medical imaging systems that required a shift to business to business marketing strategy. This move was strategic for survival in a growing market sphere with changing needs and consumer expectations. The move to digital printing and medical imaging system redefined the marketing moves of the company.

Kodak can now face the challenges in terms of technology and market forces that the industry poses. The major risk associated with this strategic decision is the competitive edge that the other companies present to Kodak. Hewlett Packard is well equipped with latest technological upgrades as compared to Kodak. The company cannot afford to go slow or sluggish in its approach to new technology and innovation. It may be left far behind in this race for superior technology products.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more