This report is based on the survey on the opinion about FM revolution in Bangladesh. As our course requirement was to prepare a term paper based on survey so we have selected FM industry as our project area. FM industry has taken a different look in our country now-a-days with the launch of three private FM stations. So the recent craze or popularity of FM stations is a very contemporary issue and can be referred as FM revolution. Therefore, we decided to conduct a survey to find out which is the most popular FM station and why?As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions for survey were asked regarding these three private FM stations.
We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and reason behind its popularity. We believe studying the popularity issues of FM stations would give us a comprehensive understanding of the current communication pattern in the media and it will expand our learning of this course of Business Communication.We have divided the objective of this report into two parts. One is general and the other is more specific. These objectives are stated below: General Objectives General objective of this report is to conduct a survey to find out which is the most popular FM station and why. To meet this goal we conduct a survey on 25 people aged from 15 to 27.
According to the result of the survey we have developed this report. During our survey we aimed to understand some specific criteria which can be regarded as our specific objective. These are as follows: Specific ObjectivesTo find out the most popular FM station and reason behind its popularity we specified our questioner to the criteria as follows: Rating of popularity Major criteria for popularity General complains of listeners Suggestions We have collected our data from both primary source and secondary source. We have mostly used our textbooks and the Internet as the vehicle of the secondary source. In addition for our primary source of information we have conducted a survey on 25 people aged from 15 to 27. Then we have studied the gathered data and find the actual information of our project.We also use some graphs and tables to represent data in a grouped manner.
We believe that the future scope of this report can be of very wide range. As FM industry has proved to be a promising sector in media of Bangladesh so knowledge of popularity trends of this sector is very helpful regarding to conduct future research. Our report also provides a clear and specific idea of the current program features of FM stations, complains and suggestions of listeners. So for developing a popular FM station this report can provide innovative ideas and suggestions after further research.We acknowledge that our report is not a comprehensive representation of all the information regarding FM industry. These discrepancies are primarily due to the fact that our aim was to conduct a report which is very short and precise. So we only put focus on our specific objectives.
As a result we put emphasis on recently launched three private FM stations. As our sample size of the survey was also very few so it is natural that we have able to cover a very precise and specific area regarding this report.Regardless, we have furnished the report to the best of our ability and we are willing to change any part of our report in light of new and credible information. Chapter Two Recent times have seen an upsurge in FM industry in Bangladesh. Specially Private sector FM (frequency modulation) band radio channels are becoming popular with the people in and around the Dhaka city, mainly to the students and young generation, for their differences in the presentation style and variation in news and other programs.Apart from the in-house listeners, many of the youngsters, who were used to carry MP3 players, now listen to music and news on the FM radio-enabled mobile phone sets. A List of Bangladeshi radio stations is given below: National Bangladesh Betar FM Stations Radio Today FM 88.
0 Radio Foorti FM 89. 6 Radio Amar (Uniwave) FM 101 ABC (coming soon) Radio Metrowave Online Streaming Radio ONIYOM Bengali Live Classic Streaming But among all these stations recently launched three FM band stations— Radio Today, Radio Foorti and Radio Amar— are mostly listened by general people.These stations are currently on air with 100 kilometers radius that covers Dhaka and surrounding 15 districts. Because of the variety of contents, new way of presentation and technical superiority, FM radio is gaining popularly despite the operation of a number of television channels. Radio Today (FM 89. 6); the country’s first 24-hour radio station went on air on September 16. Radio Foorti, the country’s second 24-hour radio station and first entertainment and fun radio, went on air on September 21.
Radio Foorti is purely for entertainment and fun. Radio Amar has been launched recently.Apart from these stations, another privately-owned FM band radio stations — Ayna Broadcasting Corporation— are coming on air soon with a challenge to make radio popular with the people in Dhaka and its adjoining districts. In developed countries, radio is still a very popular medium of entertainment and news and the objective of the authorities of the radio stations is also take radio to that level of entertainment art. In those countries, Radio is still a big part of their lifestyle, and in our country a niche has been carved recently for radio in the hearts of the people.Sakib, a student, said ‘Earlier I would carry a MP3 player. Now I just use my mobile phone set to listen to music and the news updates’.
Radio Today simultaneously airs information and entertainment, which the authorities term ‘infotainment’. It covers news and views on political events, sports, education, business and commerce while Radio Foorti broadcasts music, talk show, celebrity show, advertisements and live programs of pure entertainment. Out of 2. 3 crore people in 16 districts, FM radio’s target audience include school, college and university students, housewives and executives.Age limit of their target audiences ranges between 16 years and 40 years. Persons aged over 40 years may also be listeners if they are still young in spirit. With the huge response of listeners these private FM stations are planning to be expanded throughout the country.
As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions during survey were asked regarding these three private FM stations. We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and why?According to our survey we have gathered some statistical data and we have analyzed those data graphically and came to some assumption. Findings of our survey will be explained throughout the report. To find out the most popular FM station among the most listened Radio Today, Radio Foorti and Radio Amar we conducted a survey on 25 people aged from 15 to 27. We have prepared a structured questioner in order to get the information easily and quickly. We had in total 8 questions in our questioner which were asked basically to find out some specific criteria.
In order to avoid biasness we set two opinion based questions as open questions. After completing survey we gathered some statistical data and we have analyzed those data graphically. Our entire survey can be divided into four parts. This are- These parts are briefly discussed below with necessary graphs and tables: 1st two questions of our survey were asked to judge the popularity of FM stations. We tried to find out the most popular FM station among the most listened Radio Today, Radio Foorti and Radio Amar. Our 1st question was- How do you feel about listening to radio?Options: Awesome Good Ok Bad The response to this question is shown below graphically: So from this graph we can understand that 12% of people from our survey said awesome, 60% said well (good), 20% said ok and only 8% said badly as their feelings about listening to radio. 2nd question was- Which station do you like most? Options: Radio Today-89.
6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM The responses to this question are shown below graphically: Among 25 people 7 said that they like Radio Today-89. 6 FM, 14 like Radio Foorti-88. 0 FM and 4 people like Radio Amar-101. FM. So from these two graphs we can easily understand that FM radio is very popular among most of the people and Radio Foorti-88.
0 FM is the most popular FM station among the most listened three private FM station. Radio today is the 2nd most popular FM station according to our survey. To analyze and understand the criteria for popularity of the FM stations we interviewed a several questions during our survey. These questions can be categorized into different topics. These categorical questions are explained graphically below with the responses: FeaturesFM stations use a number of attractive tools for their listeners which can be referred as features. These features include program features, Radio Jockey, songs, information, flexible accessibilities etc. To find out the most popular feature we set the 3rd question in our questioner as- Why do you like your preferred station? Options: Program features Radio Jockey Flexible accessibility Songs Information Among 25 people 8 said that they prefer Program features, 6 people prefer Radio Jockey, 4 people chose songs and 2 people chose information as their main reason behind likings about FM station.
Again 5 people listen to their preferable FM station as this media of entertainment and information can be accessed flexibly from mobile, MP3 player and even car. So for them their favorite FM station is preferred because it does not require sitting in front of television or at any fixed place. They can easily tune to their favorite station at home, work or even at roads. These data are shown below graphically: So from this graph we can understand that program feature is the most popular feature among the listeners of FM channels.To find out what type of program is most popular we asked another question during our survey- Which type of program of FM do you like most? Options: Informative Celebrity show & Talk show Request show (SMS sending segment) Quiz contest Among 25 people 2 people like informative show, 11 people like celebrity show & talk show, 7 people like request show and 5 people like quiz contest show most. This information is represented graphically below: So from this graph we can assume that celebrity and talk shows are most popular at FM. Sound QualityAs FM channels are enjoyed through listening so quality of sound is a matter of consideration for popularity of FM stations.
To find out how the listeners are reacting to the sound quality of various stations we asked two questions. These are as follows- Which station’s sound quality seems better to you? Options: Radio Today-98. 6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM Among 25 people 13 people said that sound quality of Radio Today is better, 7 people said sound quality of Radio Foorti is better, 5 people said sound quality of Radio Amar is better.This information is represented graphically below: So from this graph it is clear that sound quality of Radio Today seems comparatively better to the majority. To analyze which is important to listeners in terms of choosing preferable station we asked another question- Which is important to you in terms of choosing your preferable station? Options: Sound Quality Program Features Both From these options 6 persons chose sound quality, 12 persons selected both and 7 people selected program features.
This information is represented below graphically:So from this graph we can easily understand most of the people prefer both sound quality and program features. In order to avoid biasness, in our questioner we have included an open question stated as- Any complain against FM stations? We have received various opinions as answers for this question. 12 people said that advertisement on FM is very boring, 5 people said that there are lack of certain programs such as special program for children and aged people, religious program etc, 8 people complained that there is no access from rural area.These numerical values are represented below graphically: In order to avoid biasness, in our questioner we have included an open question stated as- Any suggestion for FM industry? We have received various opinions as answers for this question. 8 people said that some specific program should be included such as- career info, education tips etc, 12 people said FM should be expanded throughout the country and 5 people said that more FM stations should be launched. These numerical values are represented below graphically: Chapter ThreeOn the basis of our survey and analysis conducted in previous chapter we are finally enriched with some valuable findings regarding FM industry. These findings are listed below: FM channels, specially the private FM stations have become popular now-a-days.
Majority (92%) of the people whom we have interviewed during our survey feel positive about listening to radio. Among the three recently launched private FM station Radio Foorti is most popular and Radio Today is second most popular FM station according to our survey.Likings about program feature are the most popular reason for preferring individual’s favorite FM station. The second common reason for listening to favorite station is attractive and interesting Radio Jockey. Another important reason for choosing a favorite radio station as a media of entertainment is its flexible accessibility. According to our survey among different programs celebrity and talk shows are most popular. The least popular is the informative features.
According to our survey we have found that sound quality of Radio Today seems better to the majority.On the other hand most of the people put emphasis both on program features and sound quality. So Radio Foorti becomes the most popular FM station satisfying all these criteria as a result of our survey. The most general complain that we have came across is against boring advertisement on FM. Most of the people have recommended expanding these FM stations throughout the country. On the basis of the general complains and suggestion of listeners that we came across during our survey we would like to recommend a few points to the FM industry as a whole.These recommendations are- Advertisements on FM should be made more interesting as majority of the people (48%) whom we have interviewed have complained against boring advertisement on FM.
Some specific program, for example- special program for children and aged, religious program, career info, education tips, political talk shows should be introduced on FM to meet the listener’s demand. FM stations should be expanded throughout the country so that it is accessible from anywhere. FM industry has been focused under the lime light recently.Introduction of three private FM stations have created a new craze among young generation specially. This popularity can be referred as FM revolution. Throughout this report we have tried to analyze the statistical data gathered during survey. We aimed to find out which is the most popular FM station and why? The result of our survey is that the most popular FM station is Radio Foorti as it has been able to create a good harmony with the listeners.
As our sample size of the survey was vey small so it is natural that this result could be vary while surveying on large number of people.Again the people we have interviewed are aged from 15 to 27. So they mainly represent the young generation. Surveying on different age group may result in different answer. So we acknowledge that due to these limitations stated above there some variation might arise. Regardless we will retract or modify any part of this report or recommendations if that may contradict with any real information. www.
radiofoorti. fm (accessed date: 1st April-21st April) www. radiotodaybd. fm (accessed date: 1st April-21st April)
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