Humn 6203 Discussion

According to the American marketing association, a brand is defined as “a name, term, design, symbol or other feature that identifies one seller’s good or service as distinct from those of other sellers” (Tschirhart, 2012, p. 185). For a nonprofit organization, a brand can be a name, trademark, logo, or slogan that serves to convey an emotional message about the organization’s mission, purpose, values, benefits, and/or services to the community.
In order to reach clients, potential donors, and volunteers, NPOs/NGOs must communicate their message effectively using a broad range of communication and marketing strategies. Nonprofit messages have to be emotionally appealing, authentic, and engaging to raise audience awareness and action. NPOs/NGOs must be differentiated to ensure sustainability.
Before an NPO/NGO can differentiate its services form other similar organizations, it needs to consider how to communicate with its audiences to determine those needs and wants as well as to market its programs.
In this Discussion, you will look at the importance of brands in furthering the mission of an NGO/NPO and in driving social change.
Post the name and mission of the NPO/NGO for your Final Project and explain the type of brand you would create that would highlight its vision, mission, values, beliefs, benefits, and/or purpose. Post or draw a compelling image or logo that “tells the story” of your mission and vision.

Note: Cite any borrowed images.
Be sure to support your postings and responses with specific references to the Learning Resources.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more