Journal – The Customer is Always Right

This assignment provides you an opportunity to apply the four components of Ritzer’s McDonaldization theory to a film and critique the shortcomings of Ritzer’s McDonaldization theory as part of bureaucratic organizations.
Review the OpenStax chapter (Attached below) on bureaucracy and McDonaldization.
View the film clip from “Falling Down.” This four minute video clip is taken from the 1993 film, “Falling Down” with Michael Douglas. View this as an example of bureaucracy and McDonaldization of society as discussed in our reading for this section.Watch VideoFalling Down – Fast Food debacle HDDuration: (4:29)
User: var1um – Added: 3/13/09YouTube URL:

George Ritzer coined the term “McDonaldization of Society” the same year this film was released (1993).

Discuss how Ritzer’s concepts of efficiency, predictability, calculability,and control monitoring are evident in this scene. What statement do you think McDonaldization makes about our postmodern society in a general sense? (not just in fast food in particular).
*Make sure to use examples to support your viewpoints.

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