At Eros Motors, we provide safe, stylish, green and a cutting edge form of individual mobility to our customers. We have been successful in offering what customers feel is important to them. Our cars also come with all the options, which are asked by our customers. We planned our strategy taking into consideration all the aspects of marketing, H. R, finance and operations. Marketing plays a very crucial role in this modern world so we promoted our products through various forms of media. We spent heavily at the start just because we wanted to make our presence felt in the market.
We always believed that our team is of utmost importance to us, so we made sure that there is a balance between automation and workforce to maximize production. We also paid them well so that they remain motivated at all times and work towards the goal of the company. Training of employees is a must and this is necessary for the quality of the cars. We noticed that our Warranty claims were high, so by proper training this could have only been reduced. Research and Development is an important area and a good amount of money was spent over the years so that we develop better and environment friendly cars in the times to come.
We made sure that the money is not spent on general R&D rather we identified some key areas and invested in those constantly. Finance was an area of concern as we were incurring huge losses; we took necessary steps to improve this. We priced our products aggressively and planned production efficiently. As a result this gave us better sales. We also tried to cut down on costs, which gave us a better gross margin over the years. We started to make profits in the later years and this shows that our products have been well accepted by the market.
We offered Alpha (medium) and Beta (large) cars in the beginning then we came up with Delta (city – hybrid) and lastly with Zeta (diesel – luxury). The luxury market was untapped and we thought we could do well by selling a small number of cars because the margins in a luxury car are huge. The offering was based on the market research and the demand in the market. The design of the cars kept on changing as requested by the customers. This showed that we were catering to all segments of the market in terms of offering and pricing.
Our aim is to be a leading car manufacturer by creating stylish, reliable, eco friendly cars by following the principles of enhancing our team, extending our business and enlarging our market. To sustain in this competitive market we have to take into account what the competitor is doing and react accordingly by delivering a better product. The need of the hour is to connect with the customers. The world is moving towards alternative fuels and we will also try to come up with products that are environmental friendly keeping in mind the needs of the customer yet giving stylish, value for money and fuel efficient cars.
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