BUSINESS POLICY & STRATEGIC MANAGEMENT Objective: This course in Business Policy and Strategic Management is framed to help the students to learn the concepts related to Business Policies and Strategic Management so as to understand how a successful Business Policies and Strategies are framed at different levels of Management for organizational success and smooth functioning of an organization in today’s dynamic environment. I Introduction to Business Policy & Strategic Management: [9%] – Definition, Concept, Objective and Significance The levels at which strategy operates – Characteristic of Strategic Management – An Overview: Strategic Management Process – Concept of Strategic Decision Making II Strategy Formulation: [20%] – Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and Objectives – Concepts of Strategic Stretch, Leverage & Fit – Environment Appraisal: Concept & Environmental Sector; PEST Analysis – Organizational Appraisal: Concepts & Capability Factors ; Porter’s Value Chain Model – Framework for developing Strategic Advantage SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities – Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business Level and Functional Level. – Guidelines for Crafting Successful Business Strategies III Strategy Analysis and Choice: [22%] – Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix, – Business Level Strategy Analysis: Life Cycle Analysis, Porter’s Five Forces of Industry Analysis – Concept of Strategic Decision Making. Subjective Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation: [18 %] – Interrelation Between Strategy Formulation and Implementation – Aspects of Strategy Implementation – An overview of Project, Procedural Implementation, Resource Allocation – Structural Implementation: An overview of: Structural Consideration, Structure for Strategies.
– Behavioral Implementation: An overview of: Leadership, Corporate Culture, Corporate Politics and Use of Power, Personal Values and Business Ethics. Functional /Operational Implementation: An overview of: Functional Strategies. V Strategy Evaluation and Control : [13%] – An Overview of Strategic Evaluation and Control – Strategic Control and Operational Control – Techniques for Strategic Evaluation and Control – Role of Organizational Systems in Evaluation – Mc Kinsey’s 7s Framework. VI. Cases in Strategic Management: [18%] – Minimum five cases encompassing the above topics to be analyzed and discussed in the class.
Cases to be incorporated in Question Paper
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