Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas: Entry Modes: Analyze different global business entry modes that a company might select when planning international business activities. Compare the benefits, costs, and risks associated with using exporting, turnkey projects, management contracting, licensing, franchising, contract manufacturing, joint venture, and wholly-owned subsidiaries. (In general, exporting has less risk than some of the other entry modes. The product or service, as well as the economic, social-cultural, and political-legal environment of the country, will influence an organization’s entry mode.) Finally, choose which entry modeyour global business enterprise should take based on your analysis. Infrastructure Analysis: Describe transportation, communication, and utility facilities in the country that might enhance or deter your organization’s ability to move goods from one destination to the end-user of the item. (In many countries, a lack of roads combined with mountainous areas make truck shipping very difficult and expensive.)
Discuss cultural, political, or legal hurdles that might slow or block distribution in the country. (For example, import duties and documentation might add to the cost of selling products shipped from another country.) For instance, international Intermediaries- Analyze the costs and benefits associated with using wholesalers, brokers, and agents for your global business operations For instance, distribution Channel-Identify a channel of distribution for getting a product from the production site to the ultimate customer. (A common channel of distribution may include a wholesaler and retailer; global operations are likely to involve additional intermediaries.) Standardization strategy or Adaptation Strategy of products and promotion messages Choose which type of strategies will be using for products that penetrate a country (or countries) and for promotional messages. Support your managerial decisions on strategies with rationale and references. Identify competitors in the countries where your company will encounter In a Word document (5-7 pages), prepare a summary report consisting of the following components: A description of potential global business entrymodes that might be used.(20%) An assessment of the infrastructurein the country (or countries) being considered for the proposed global enterprise. (15%) A synopsis of trade barriersor distribution barriersthat might be encountered.(15%) Recommend a standardization or adaptation strategyfor products and promotions. Provide evidence to support your proposal.(20%) Conclusion in your own word. After reviewing all conditions, strategy, and HR issues, your conclusion might reflect your learning (10%) Expectations Lengths: 5-7 pages (5%) References: APA Style (5%)
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