Question 1 – Strategic Management (40 marks) (Maximum report length: 2,000 words)
You have been asked to prepare a report on the future strategic positioning of The a2 Milk Company. Areas you need to address include:
1. A brief overview of the nature and history of the firm together with the firm’s current strategic priorities (6 Marks).
2. A detailed overview of the firm and its environment using the Porter’s Five Forces Model (20 Marks).
3. Using Porter’s generic strategies, what strategy would you recommend for the firm going forward? This recommendation should be detailed and make specific reference to the firm’s product lines and geographic segments (5 Marks).
4. Potential financial and non-financial measures the firm could use to evaluate the success of your recommended strategy. It is suggested that you provide around five measures and these measures should be clearly linked to the different components of your strategy recommendation (5 Marks).
Using APA referencing, this report must be supported by reference to a range of relevant academic and other research sources (4 Marks for academic writing).

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