The research company – Planet Fitness, Inc. [NYS: PLNT]
You will perform research on the company provided, answer the questions below in narrative form and follow the steps provided below.
Step 1: Preparation for the Assignment
In writing this assignment, you will read and do the following:
· Read the grading rubric for the assignment. Use the grading rubric while writing the plan to ensure all requirements are met.
· Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). Contractions are not used in business writing, so you are NOT to use contraction in writing this assignment.
· You are expected to paraphrase and are NOT use direct quotes unless related to a company’s mission or vision statements.
· You are responsible for APA only for in-text citations and a reference list. Cite the page or paragraph number.
· Read all course material and perform independent research to provide a comprehensive strategic plan.
Step 2: How to Set Up the Plan
Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be no more than 20 pages in length excluding the title page and reference page. Write clearly and concisely.
Follow this format for the comprehensive strategic plan: Please add numbers to each topic – example 2.Vision and mission
· Title page
· 2.vision and mission
· 3.background organization
· 4. industry analysis
· 5.competitive analysis
· 6.financial analysis – not copied data from internet
· 7.technique analysis – IFE, EFE, CPM, BCG matrix, Grand Strategy Matrix, and QSPM
· 8.alternative strategy generation
· 9.SWOT analysis
· 10.strategy and prioritization selection
· 11.action plan for implementation
· 12.evaluative plan
· Reference page
Step 3: Create an introductory paragraph.
Step 4: Develop the plan:
· Identify strategies;
· Discuss strategies used at corporate, business and function levels using the concepts learned in the course;
· Recommend specific strategies and long-term objectives;
· Recommend procedures for strategy review and evaluation;
· Use frameworks and tools discussed throughout the course.
Step 5: Strategy Recommendations
Identify strategy recommendations using the following format for the formulation of strategies.
· View Strategy Content Guidelines.
· Goal (The desired outcomes to be achieved)
· Objective (Measurable milestone toward accomplishing the Goal)
· Strategy (The approach used to achieve the Goal)
· Tactic (A specific activity undertaken to implement the Strategy)
Review this resource to differentiate between strategic planning and operational planning: strategy versus tactics
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