Review of Starbucks: A Step Above DeVry University Review of Starbucks: A Step Above The product I chose to review is the Starbucks Corporation; the Starbucks Corporation is an American global coffee company and Italian-style coffeehouse chain based in Seattle, Washington (“Starbucks,” 2012). Starbucks is the largest coffeehouse company in the world, with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in the United Kingdom, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 200 in the Philippines, 158 in Thailand and 1 in India (“How many Starbucks,” 2012) .
The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment (“Starbucks,” 2012). Let’s take a look at how and why Starbucks is a step above the competition and on a straight path of success.
Starbucks not only sells amazing coffee blends and delectable pastries but as a corporation always looking for ways to stay ahead. I want this review to be more than just a review of coffee, this is a review of Starbucks as a corporation and how they use their position to make the communities they serve better places. Starbuck defines corporate responsibility and fairness. The most amazing observation about Starbucks is all the charities and forms of help they offer.
For starters Starbucks and the Opportunity Finance Network have bracelets available for a $5 donation to support and create local jobs, these are available at all Starbucks. Starbucks also takes place in fair trade and ethical sourcing, which brings stability to other regions in which supply their corporation. Other forms of support are the millions of dollars in grant money Starbucks supplies to youth leadership programs within the communities they serve and Review of Starbucks: A Step Above thousands of hours of community service to improve those communities.
Other strengths that propel Starbucks ahead of the competition are their community stores, leadership and education programs, housing initiatives and their Starbucks foundation which above all else is about helping their communities and the countries in which supply them (“Being a responsible,” 2012). Another form of strengths that really set Starbucks ahead of their competition is their beverage selection. Starbucks offers many different coffee verities from flavors to different strengths which allow them to appeal to many different consumers.
You can also purchase most coffee drinks hot, cold or frozen which sets them ahead of other coffee houses. Besides coffee Starbucks also offers tea and other non-coffee beverages as well pastries and on the go sandwiches for the breakfast and lunch crowd. Most recent expansion of the Starbucks line was their addition to the K-Cup line and the release of their very own single cup brewer, this giving the consumer the ability to enjoy a hot fresh cup of Starbucks in the comfort of their own home.
Also Starbucks offers a unique and comforting experience at each one of their stores, no two are the same and each store is modeled after the community it is located. Overall Starbucks is a true competitor and leader in the coffee market as well exemplifying corporate responsibility. This company not only serves refreshing beverages and delicious treats but uses their influence and power to improve the communities they serve and benefit the countries that supply them.
Starbucks started as a small company in Seattle in 1971 and became a worldwide leader in the coffee industry as well a global corporation for good. This is what truly sets Starbucks a step above the competition. References Being a responsible company. (2012, November 13). Retrieved from http://www. starbucks. com/ How many starbucks are there?. (2012, Sep 8). Retrieved from http://loxcel. com/sbux-faq. html Starbucks. (2012, Nov 13). Retrieved from http://en. wikipedia. org/wiki/Starbucks
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