How to build social media campaignHow to build an effective social network marketing campaign By :- Gaurav Shah (39) Abstract- Social media is growing rapidly, a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they are using innovative ways to build buzz, foster communication, improve products, and cultivate long-term brand awareness and consumer trust.
It doesn’t matter whether you’re a seasoned producer of award-winning viral campaigns or are just learning how to create a Facebook profile. The beauty of social media is that you don’t need experience; you only need to learn a few basic rules. Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn’t changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.
The basic principles behind a successful social-media campaign – engaging content and authenticity – apply whether you are launching a celebrity-driven viral campaign or a simple online contest to drive website traffic. Designing the campaign, from concept to content to delivery, is where you can be creative; to design a good one requires careful analysis of your goals and your target audience’s behavior in order to deliver a message that engages in the most effective and interesting way possible.
Still, even with so many variables, most successful social media campaigns are modeled after prototypes that employ proven promotional tactics and conventional marketing psychology. The challenge is not so much in the concept, but rather in its execution. 1. Raise brand awareness by hosting an online game or contest. 2. Drive valuable traffic to your social network with a free giveaway. 3. Grow consumer loyalty by giving consumers a stake in your brand. 4. Build brand equity by aligning with a higher purpose.
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