Analyzing the Market

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Instructions

Supporting Lectures: 
Review the following lectures:

SWOT Analysis
Porter’s Five Forces Model
Mission and Vision

Analyzing the Market
The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.
Introduction:
In this week, you explored the first two steps involved in the strategic planning process. Specifically, you examined how to conduct the internal and external assessment. Likewise, you learned how to create the mission, vision, and critical success factors of a healthcare organization.
In this assignment, you will evaluate the condition of a specific healthcare market on the basis of the competition present. This will require that you research two healthcare organizations in a similar geographic location and either conduct a SWOT analysis or use Porter’s five forces model.
You will have the flexibility to select any two healthcare organizations (which offer similar services) that serve the same geographic location.
For example, you may be interested to research two skilled nursing facilities (a type of service) in Minneapolis, Minnesota (location). In this example, you would need to research two existing skilled nursing facilities in Minneapolis and complete an assessment tool for each.
Please review the following resources and using specific information from these resources, your course resources, and additional research, address the tasks posed below:
Resources:

United States Census 2010. (n.d.). Interactive population map. Retrieved from https://www.census.gov/2010census/popmap/

United States Census Bureau. (n.d.). Retrieved from https://www.census.gov/

Medicare.gov. (n.d.). Find & compare doctors, hospitals, & other providers. Retrieved from https://www.medicare.gov/forms-help-and-resources/find-doctors-hospitals-and-facilities/quality-care-finder.html

Tasks: 

Select a type of healthcare service (acute care, rural health clinic, long-term care, home healthcare, etc.) and a location (city/state) that interests you.
Provide an overview of the two healthcare organizations and location you selected.
Either conduct a SWOT analysis or use Porter’s Five Forces model for each of your selected healthcare organizations.
On the basis of your findings, recommend which of the two organizations you identified has the competitive advantage in the specific geographic location you selected.

To support your work, use your course and text readings. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Submission Details

Present your response in a 4- to 6-page Microsoft Word document formatted in APA style.
On a separate page, cite all sources using APA format.

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